Social TV Week In Review: November 11Posted: November 11, 2012 | |
Simon Staffans: The audience is your channel via MIP Blog
Are you looking for an audience for your content? Or are you perhaps looking to expand the audience of your TV channel? Or are you trying to reach a new demographic, a new audience? You are more than welcome to try achieving those things in the traditional ways, but one thing you have to take into account is a whole new channel that has opened up for everyone – the audience itself…The art lies in creating not only for the people you want to reach, but the people you want them to reach. Namely catering for “friends of friends”, in social media parlance. This is where transmedia storytelling principles can come effectively into play.
Building your brand with content marketing via The Gaurdian
Marketers traditionally think of media strategy in terms of three distinct channels: paid, owned, and earned media. But the lines between these are becoming less defined as earned media becomes increasingly important: that is, media that can’t be bought or controlled by a company itself, generated independently by consumers and third parties – anything from social media to word-of-mouth. And the value of earned media will continue to rise with consumers increasingly looking to non-traditional media outlets for content, seeking out what they’re interested in, rather than passively receiving whatever comes their way from media companies… Coupled with the power of social media, marketers can use video to more closely integrate their strategies for paid, owned and earned media to increase impact and ROI
The Problem With Measuring Digital Influence via TechCrunch
One of the reasons that brands don’t understand digital influence is because they don’t seem to realize that no one actually has any measured “data” on influence (i.e. explicit data that says precisely who actually influenced who, when, where, how, etc.). All influence scores are computed from users’ social activity data based on some models and algorithms of how influence works. However, anyone can create these models and algorithms. So who is right? How can we be sure your influence score is correct? In other words, how can we validate the models that vendors use to predict people’s influence?
vrm: social tv? forget the 2nd screen apps, it’s all about generic data via MetaBroadcast
I just checked on my Twitter and Facebook friends in Zeebox. 3% of the 772 people I follow on Twitter and 6% of my 170 Facebook friends are using the app. Of these, 100% are either working in media, or closely connected to the Zeebox team. More than 80% have previously, or are currently working on 2nd screen projects for a broadcaster. In short, this is still a very niche audience…The reality is that most of this involvement is just unconnected browsing and people communicating about their lives in general, which may or may not be connected to the flickering box in the corner…Twitter is sometimes perceived as a niche medium, but we’re now seeing increased uptake, especially among a younger audience. The realtime nature of Twitter is a major plus for broadcast, which is still a predominantly live experience…”Friction free” logging of TV activity has not taken off as in the music industry, but Facebook contains a rich set of likes and posts around TV shows. We find that most users have between 200 and 2,000 TV likes in their social graph.
The Future of Social TV Metrics via Social Times
The industry is leaning toward having a gross engagement point next to a gross ratings point. But whether this will be a simple number that’s easily digestible or a deeper analysis remains to be seen. In the Q&A portion of the panel, Silverman said some useful metrics include the number of uniques, what the share was, and how they’re trending from one week to the next.
Yahoo! and Samsung Partner to Deliver Interactive TV via Yodel Anecdotal
Everyone loves watching TV, and today Yahoo! is making the experience even better for many TV owners in the U.S. We’re thrilled to announce that we’ve expanded our partnership with Samsung to make it so that anyone who purchases or already has a 2012 Samsung SmartTV will be able to engage more with their favorite shows and commercials.
Is Google’s TV strategy a winner? via Futurescape
The Internet giant has a longstanding strategy to extend its domain from PCs to other devices, particularly mobiles and also TV sets. For television, this would bring both its search service and YouTube’s content to smart TVs and thereby grow new revenue streams from the main screen in consumers’ homes. Television sets powered by the Google Android operating system give the company a new distribution channel, in addition to mobile, for premium content from its Google Play apps and entertainment store (formerly Android Market)… By early May this year, YouTube was wooing advertisers to sign up for the channels, promising that it will spend $200m in marketing the channels to would-be viewers…However, Google executive chairman Eric Schmidt has also emphasised that YouTube does not intend to replace conventional television. Rather, it will be another means of distribution for it: YouTube is considering adding subscription services for premium content.
WHY THE TWEET IS THE DE FACTO CURRENCY OF SOCIAL TV via Second Sync
TV related discussion exists on all social networks but in terms of real-time public conversation, not check ins, ‘likes’ or downloads, Twitter dominates and the tweet has become the de-facto currency of social TV.
According to Twitter, there was a clear correlation between the television calls and activity on the service. When the networks called the election for President Obama at 11:19 PM, 327,452 tweets were sent per minute, including this one from the President, already the most-retweeted post of all time.
SHOWS & NETWORKS
The idea of buying something you see in a TV show by pressing a button on your remote or smartphone has long been the stuff of futurist gabbing or science fiction. Now NBC Universal and American Express are the latest to try to turn the idea into reality…Under the new program, Zeebox will also give users information about how they can purchase show-related items such as couture and kitchenware…American Express card members can receive $35 back when they use an eligible American Express Card, synced with their Facebook or Twitter accounts, to purchase one of the products…American Express isn’t expecting millions of dollars in transactions to take place this time around, Mr. Paskalis said, but rather wants consumers to see the company enabling new ways of purchasing goods and interacting with programming.
NBC is heralding the click-to-buy arrangement as the first of its kind. However, it is not quite the realization of TV execs’ decade-long dream that would let viewers buy a sweater they saw on TV and then click to buy it. Instead, the app directs viewers to a website for curated items that are “inspired by” the shows and don’t necessarily appear on the shows. Though the deal is a baby step for click-to-buy commerce, NBC is putting some weight behind it, including 30-second vignettes starting Wednesday night — one of which stars Fabio — that instruct viewers about how to download Zeebox.
Fox said it would appeal against the ruling. It says Autohop is “destroying the fundamental underpinnings of the broadcast television ecosystem”. But Dish called the decision not to grant a preliminary injunction a “victory for common sense”. Its Hopper digital video recorder can record and store prime-time content from the four major networks for up to eight days. And the Autohop feature lets viewers skip advertisements completely – rather than fast-forwarding through them – at the press of a button.
It pays to visit History’s new website, literally via Lost Remote
There is also a surprising twist: visitors can pawn their own items through the site via PawnGo.com. In other words, viewers of Pawn Stars can actually get paid to pawn their own relics through the show’s site.
Al Jazeera’s main priority is “customers” and “we are studying options to make revenues. We are also looking at advertisement and this may be a better option,” he said…“Our next phase of growth will be through social media. We will become more social with our users. This way we can know what the users’ likes and dislikes.”
The election is days away and NBC News is marking the occasion with Electiongrams, a site of political images posted to popular photo-sharing service Instagram. NBC is using geo-tags to display the images on a state by state basis, and will post photos uploaded with terms like #obama2012, #romney or #vote… Electionsgrams, however, means that NBC and others can easily tap into photo-based reporting on an unprecedented scale. The flood of photos on the site provides a cheap and near-frictionless way for NBC to add color to its coverage and keep up with real time events.
Fox News and Twitter team up to report on election night via Lost Remote
Lee is the youngest anchor in cable news and personally uses social to understand what their viewers are thinking. She discusses how important it has been to the network to team up exclusively with Twitter. This election night will be a telling moment to uncover if all of the buzz and chatter can actually be made sense of. Is Twitter reporting the news or is the news reporting on Twitter? For this election it seems the answers is both for sure.
When Ranking TV Apps, Consumers Say Useful is More Important Than Fun via Marketing Pilgrim
TVGuide commissioned a study on TV websites and mobile apps and they discovered an interesting fact: 86% of the 1,000 people surveyed said the “useful” was their top priority. Now, that might seem like a no-brainer, but we’re talking TV here and “entertaining” didn’t even land in the top three… From this list we see that people aren’t interested in new and different. They’re happy with the same old routine as long as it gets the job done. And with only 60% putting their faith in a brand name, that leaves the door open for new folks to enter the market. What landed on the bottom? “A good way to connect with others” which only received 47% of the vote. Most TV apps have a social element but the majority of users don’t care.
Study: 63 percent of tablet owners multitask with TV via Lost Remote
The study concluded that 63% of tablet owners multitask in front of TV at least once a week, and 41% of total tablet time is spent in front of TV — the most popular multitasking activity… tablets enhance the TV experience (above): 34% said they’ve posted comments about a show they’re watching (presumably this includes social media), 25% visited a site or app related to the show, 21% looked up more info related to the show, 11% voted in a show contest, 11% used the tablet as a remote control, and 9% “live-chatted” along with the broadcast (unclear if that includes Twitter.) On the advertising front, 28% said they looked up more information related to a TV ad they watched, and 12% purchased a product during a show they were watching. And most people don’t mind ads in their apps:
APPS & SERVICES
The state of the social-TV second screen via GigaOM Pro
These findings give hope and inspiration to a new crop of upstarts looking to create a socially connected viewing-guide app for the second screen. While many of the early social-TV apps like those from GetGlue were about checking in, 2012 has witnessed a landgrab around the social EPG, with a number of entrants trying to gain traction through socially integrated discovery apps that mix linear, over-the-top, and live content. Yap.TV, Zeebox, Dijit, and others have jumped in, and older players like GetGlue have also refocused their attention on a discovery guide.
Ireland’s first Shazam-enabled ads to air tonight via IP&TV News
Swedish auto maker Volvo has commissioned the first Shazam-enabled TV ad for the Irish market, which will enable viewers to tag the commercial using their smartphone or tablet and receive an integrated brand experience that includes promotional links and integrated social sharing.
Barclaycard creates magical toyshop to push payment technology via Marketing magazine
Viewers can interact by using the Shazam app to tag the ad as it airs. This will allow them to enter a competition to win prizes. Barclaycard will give £5 to Great Ormond Street Hospital for each prize won.
… today GetGlue released a new set of features to beef up the community aspects of the experience. To start things off, GetGlue has launched activity feeds, aggregating what your friends are watching, reviewing, liking and commenting on. It’s also created show pages, using the same activity feed approach, but expanding the pool to anyone who’s checking in and commenting on the show.
GetGlue sticks with social TV via C21 Media
“Nielsen in the US is 25,000 households,” he says of TV’s establishing ratings measurement firm…“On a bad day GetGlue has 500,000 check-ins. I can tell you a lot more about long tail of TV from my user base. There’s an audience around True Blood that checks in every Sunday, at least 25,000 people to every episode within a few minutes of it starting.” He believes GetGlue can grow to “10 or 20 million users in the coming year.”
But GetGlue’s saying that it sees more social TV activity than Twitter. According to the company, its social platform was home to more activity than Twitter for 14 of 15 scripted TV debuts in September…While GetGlue contends that it’s the online platform for TV discussions, Twitter’s not sitting back. In fact, it says 95 percent of public chatter about television takes place on the microblogging platform.
Miso launches Quips, the best way to talk about TV! via Miso Blog
How does Quips work? Quips lets you find a great scene from a TV show, caption it with your thoughts, and share it instantly with friends on Facebook, Twitter, or on your Quips feed! You can follow your friends and interact with them through Quips. The best part – it doesn’t matter how, when, or where you watch TV. Quips just works.
As startups go, social TV startup Miso has pivoted more than most: The company started out as just another TV check-in app, then launched a product to let users create and browse guides to all their TV episodes. Now it’s pivoting again, with the launch of a new product — a mobile app called Quips that enables TV viewers to share individual moments from their favorite TV shows with friends.
Orange: recommendation a key challenge for second screen via Digital TV Europe
Last year Orange launched TV Check, an app that offers additional content and games such as quizzes around TV shows, and the ability to chat and comment on shows via Twitter and Facebook. The app automatically recognises programmes that users are watching. Slupowski told attendees at the OTTtv Word Summit this morning that the app would soon offer an advanced recommendation feature
Sync makes it possible to sync an ad on the TV with what appears on the second-screen device. Specifically, timed elements in the broadcast trigger the ad on the second screen, where viewers can interact with it through polling, games, and other such activities. Sync then pulls the results of that interaction back onto the first screen and integrates them into the programming or ad spot in real time, creating one perfectly orchestrated brand experience that hits all consumer touch points. These advertisements last longer and generate unprecedented ad engagement levels that result in far greater ROI for a brand.
Just in time for election day, NowThisNews rolled out its iPhone and iPad app featuring short, shareable mobile videos aimed at the Buzzfeed-friendly crowd.
TOK.tv, a San Francisco based Social TV company, today announced the launch of TOK Baseball, the first free iPad app that allows up to four people to TALK, voice not text, while watching their favorite game on TV. The experience is enriched by real time statistics and information about the game, an area where TV is notoriously weak.
Viewers using Peel app predict Obama will top election via Lost Remote
Peel said it reported 1.5 million interactions during the debates — 4,200 per minute — with Obama scoring 2.4 cheers for each boo and Romney coming out even. The app also polled viewers on their intended votes, divided down by state, and Obama came away with 285 electoral votes (with three undecided states) for the win.
An iPad app from a Weston startup, Sidecastr, wants to make it easy for you to peruse snarky, insightful, and funny tweets about your favorite TV shows — even if you’re not watching the broadcasts live… Sidecastr captures the tweets about a particular TV show as it is being broadcast, and filters them in two ways. The first is trying to eliminate redundant tweets, spammy tweets, or tweets that aren’t really of interest to most viewers: “Drinking a beer and watching ‘Modern Family,’” for instance. The second filter involves a human curator — Brand refers to them as “Social DJs” — who flags and categorizes the best tweets. A catty comment about a starlet’s dress on an awards show would be categorized under “Fashion,” for instance.
‘Social TV network’ Videomore expanding as JV like Hulu via paidContent
A “social TV network” owned by one Russian broadcaster is transforming in to a joint venture so that, like Hulu in the States, it can serve up shows from multiple channels… The formation gives Videomore a greater shot at becoming a more definitive TV portal. Both linear TV and broadband internet audiences are growing attractively in Russia. Videomore claimed an average nine million monthly uniques for the first nine months of 2012. However, NMG’s Channel One, Russia’s leading broadcast channel, is a notable absentee from the additions — whilst NMG owns a majority of Ren TV and Channel 5, it has only a minority stake in Channel One.
I think that LatAm is just starting to head in this direction. It is still struggling with the TV Everywhere concept, over-the-top (OTT) services and hybrid services – don’t forget that LatAm still has a huge amount of users on free-to-air content even though the expectation for pay-TV in coming years is steadily growing… Cord-cutting issue is not a real issue in LatAm yet – and I doubt it will ever be if OTT is the opponent. But the social-economic situation plus the growth of free-to-air digital TV will certainly be an issue to pay attention to for cable operators. They need to engage users with their services, and the companion screen is a great opportunity for doing just that.
Virgin launches streaming internet TV service via BBC News
Virgin Media has launched an internet TV service that streams programmes to computers, tablets and smartphones. The TV Anywhere service is available to UK customers but they will need to rent a Tivo set-top box from the company to use the smartphone and tablet apps. It signals a challenge to BSkyB’s rapidly growing Sky Go service.