News 12/30

GENERAL NEWS

11 Big Tech Trends You’ll See in 2013 via Mashable

In other words, the Second Screen has arrived, but the revolution awaits us. In 2013, brands, media companies and marketers are going to get far more aggressive and inventive when it comes to second-screen engagement…Meanwhile, a legion of second-screen engagement enablers like Shazam, Zeebox (both of which were on my panel), Viggle and GetGlue are lining up to help you connect big-screen consumption with small-screen activities.

Twelve Predictions for 2013 via Real Story Group

Much like video never killed the radio star, the internet hasn’t killed television – in fact it’s made TV another avenue for social media interaction. Interactive television will continue to proliferate, and MAM vendors will race to supply broadcasters and media distributors with multi-screen applications, content / program discovery apps, companion apps to particular shows, everywhere/anywhere sports access, and ways to see what your friends are watching via social network presence applications.

Who will win the war for eyeballs between TV and social media via Simon Mainwaring

Many people are wondering who will win the advertising war between TV and social media. It seems like TV is as popular as ever and yet so many people have their eyes glued to their Facebook, Twitter or Instagram accounts? Which has more impact on sales and customer engagement ? Where should you put your advertising dollars? The truth is that neither will win as they are very quickly merging to create what is called Social TV. So here are 3 keys ways that every small business owner can take advantage of Social TV to build their business: 1. Use product placement to allow customers to buy your products inside a program, webisode or branded content. 2. Leverage the cost efficiencies of digital content to make your own online program that features your products and services. 3. Create a social shopping experience that lets customers share what they bought with their own friends, family and colleagues.

Social TV Trends: How Consumers, Content Providers, Social Media and Technology Are Reshaping Marketing via SCHAWK

The big cable companies are finally providing open interfaces that allow users and third-party companies to interact with each other and the programming. This is a huge step toward the growth of social TV. Technology like Apple TV is hastening the time when we can control our entire TV experience through our internet devices.

3 Reasons to Embrace Video Marketing in 2013 via The Pulse Network

With smartphones now in the hands of more than half of US mobile subscribers, it’s easier than ever to capture, share and consume rich media content. Yet advertising effectiveness and consumer demand are just a starting point when it comes to examining why brands – especially B2B organizations looking to reach prospects at the top of the funnel – need to embrace video content.

DVR Use One Factor in Networks’ Low Ratings via The New York Times

The numbers tell the tale. With seven days of delayed viewing factored in, ABC is down 7 percent in the audience preferred by most advertisers, viewers between the ages of 18 and 49; CBS is down 18 percent; and Fox Broadcasting is down an eye-popping 26 percent. NBC is the only network bucking the trend, with its audience up 23 percent in that category…“We are definitely in a transition period,” said Paul Lee, president of ABC’s entertainment group, citing the heavy shift toward reliance on DVRs and video on demand to create personalized viewing schedules…The network programmers agree that they need to find shows that somehow stir instant interest, as well as ways to market those shows across the different platforms viewers use. “You’re suddenly playing three-dimensional scheduling of shows,” Mr. Lee said. “You have to match it with three-dimensional marketing.”

Digital Media Visionary Jon Miller’s ‘Doomsday Scenario’ For TV Advertising via Business Insider

Ross Levinsohn, investor and former CEO at Yahoo, also weighed in, speculating whether media producers would one day have Google or Yahoo manage their advertising options across all platforms and develop relationships with advertisers rather than the fragmented system that exists today.

Could TV Spoilers Improve The Viewing Experience For A Social Media-Driven Audience? via Scott Feinberg

TIME’s James Poniewozik explains it best: “Hearing a spoiler takes away the one-time-only discovery of a twist or an ending, and when that happens to you without your consent, it feels like a violation.” Yet, spoilers actually make me want to watch a show more than ever. If it’s a shocking twist, it’s almost too impossible to imagine — I have to see it to believe it.

Social TV usage up, new currencies emerging via Videonet

Trendrr CEO Ghuneim also sees the old (size) and new (engagement) as complementary: “We’ve always felt that social engagement can help you value media and can map toward traditional currencies, but we also know that there are additional currencies created for all aspects of studios, television networks and production with real-time social data.”

Why Social TV Will Get Worse Before It Gets Better via Media Camp

this brave new frontier known as “social TV” will likely experience a fair amount of turmoil before it becomes more ubiquitous and firing on all cylinders…One underlying question here is how the new mobile viewership is measured, and whether or not this measured activity is leading to tune-in on that living room big screen. If this causation can be proven, then the amount of investment put into this can be dramatically increased…so far, calls to “show me the money” in mobile and social have resulted in meager results, especially when compared to the linear revenue TV networks see today. Online video monetization is certainly on the rise, but it will have to get much bigger to be material to most TV networks. With the lower revenue, businesses will be challenged to find the funds to help along this industry, and growth could be stalled in 2013.

Social TV: People Are Talking — How Marketers Should Listen via Knowledge @ Wharton

it’s surprising just how much people are responding to TV, but also to TV triggers specifically. It suggests, at least right now — things can change over time as users and viewers become used to seeing these TV triggers — that the TV triggers actually do lead to more engagement, whether it be something that’s happening in a TV commercial during the Super Bowl or The Voice putting these hashtags in specific tweets on the screen

RESEARCH

Watching TV? Don’t Forget Your Smartphone, Tablet via Nielsen Blog

While smartphone penetration in the U.S. is over 50 percent, tablet penetration is on the fast track as well. Within a two-year period, almost one fifth of U.S. homes have become tablet owners…Thirty-six percent of people age 35-54 years old and 44 percent of people 55-64 years old use their tablets while watching TV in order to dive deeper into programming. Nearly a third of tablet users age 25-64 check sports scores while watching games too. In fact, a majority of owners use apps while watching TV across the board.

STUDY SHOWS GROWTH IN SECOND SCREEN USERS via Associated Press

The Nielsen company said that one in three people using Twitter in June sent messages at some point about the content of television shows, an increase of 27 percent from only five months earlier. And that was before the Olympics, which was probably the first big event to illustrate the extent of second screen usage. “Twitter has become the second screen experience for television,” said Deirdre Bannon, vice president of social media at Nielsen.

Nielsen’s state of social 2012 report: more social, more mobile, more minutes, more TV, and more ads via Venture Beat

Both in the U.S and globally, people are accessing the web more frequently and for longer periods, using smartphones, tablets, gaming consoles, and smart TVs. We’re still using PCs as well, but personal computer usage of social media is just about the only category that’s down: 4 percent fewer Americans connected to the Internet via a PC in 2012, while 82 percent more connected via the mobile web and 85 percent more connected via a mobile app.

Second-screen TV usage on the rise via Variety

Femmes, who have been known to grab the remote and drive viewership for most broadcast series, are reaching for smartphones more than males. Over 40% of female smartphone users watch TV while using their smartphones, as opposed to 35% of males.

REPORT: FOUR IN TEN USE “SOCIAL TV” APPS DURING TELEVISION VIEWING via App Market TV

the widespread diffusion of broadband Internet services combined with rapid innovation in mobile technology has led to a convergence between what were previously distinct experiences: watching TV versus using a “computing” device. “As TDG predicted when the iPad was first introduced, in short order dual-device behavior would emerge, and that is precisely what is now taking place.”

The Whole Story – Social Media and TV via Media Post

When we look at congruent use of TV and social media (when both are used in the same 30-minute period) we again see a similar pattern where peak combined usage matches prime time for TV and social media individually.  This is consistent with other USA TouchPoints analyses, where we have seen as much as 30% of total social media use occurs congruently with TV viewing

OTT and social TV causing “seismic shift” in viewing habits via CSI Magazine

Consumers in the US and UK are increasingly turning to broadband content and social networks to complement their existing viewing habits, according to a new survey by Accenture…Accenture’s Pulse of Media Consumer Survey found that almost half of consumers are viewing over-the-top video through a broadband connection on their TVs (50% in the US and 48% in the UK) in addition to the content they traditionally watch via cable or satellite. Consumers are also viewing content on mobile devices, creating video playlists, posting videos on social media, and learning about new TV programs and video offerings through social networks.

1 in 3 Online Consumers Want to Interact With TV Shows Via a Second Screen via Marketing Charts

Verizon has released new data from its “Borderless Lifestyle Survey,” exploring consumer attitudes to an always-connected lifestyle. Of the many findings, attitudes towards real-time interaction with TV shows prove particularly interesting, as emerging technologies provide another potential activity for so-called “second screeners.” Specifically, 35% of respondents indicated an interest in real-time games and challenges with shows via a second screen, and 32% expressed an interest in the ability to control or influence a TV show’s plot via a mobile phone or tablet. Beyond TV programs, more than one-quarter also said they’d be interested in real-time interaction with TV commercials from a mobile device.

SHOWS & NETWORKS

Viacom’s Philippe Dauman talks future of social TV, as Comedy Central touts gains via Lost Remote

Viacom CEO Philippe Dauman …“We have observed that our viewers, when they are watching their TV, they are very often looking at second screen, accordingly we have been programming to that second screen,” Daumsn said in a statement. “It opens up new interactions with some of our advertisers, and we are already doing that, and it also opens up new opportunities with creative talent.”

King of TV for Now, CBS Girds for Digital Battle via The Wall Street Journal

“You have the debate of whether or not [CBS’s] core business of broadcast TV is going to be relevant in the future,” said Todd Juenger, an analyst at Sanford C. Bernstein & Co. “But the biggest deal is that Les is running out of growth levers to pull. People give him a lot of credit, but you wonder, what the hell is he going to come up with next?”… Seated in front of a television lighted up with the network’s schedule, he observed that viewership was fragmenting by video on demand, streaming and digital video recorders…But Mr. Moonves sees the bright side. “It’s early and interesting,” he said. “With more video on demand and DVR and live television going down, you have to be patient.”

Love ‘Homeland’? Make sure you follow @SergeantBrody via Lost Remote

Fake Twitter accounts have become a defining component of social TV. They have become the short-form fan fiction that allows us to live with our favorite characters in between episodes and after a season ends. My own introduction to social TV years ago came after learning about Mad Men’s @PeggyOlson’s success. Networks have attempted to leverage faux accounts and have also been criticized for not leveraging faux accounts enough.

never.no used by MTV Media to harvest Instagram photos for live Big Brother broadcast via Never.no Blog

MTV MEDIA is one of the first broadcasters in the world to integrate Instagram in a real-time television broadcast…At the start of the show Big Brother displayed a call to action, providing viewers with a specific hashtag (#BBSuomi) and details about how to tag their photos on Instagram to potentially have them included in the broadcast.

ADS

Ford And Jimmy Fallon Turn To Twitter For Help Writing Lincoln Super Bowl Ad via TechCrunch

The automaker has hired Jimmy Fallon to write Lincoln’s first-ever Super Bowl ad, which will be based on tweets. Neither Bloomberg nor the #SteerTheScript website offers many details about how Fallon plans to turn a bunch of tweets into a 60-second TV commercial — the website says, “The writing process will begin with a tweet from Jimmy and then after that it’s up to you, and Jimmy, where the story goes.”

TWITTER

See Trends for 100 more cities via Twitter Blog

Today, we’re bringing Trends to 100 more cities around the world including Istanbul, Frankfurt, Guadalajara and Incheon. With this update, we now surface the ‘most breaking’ news in more than 200 locations.

NETFLIX

How Netflix wants to change television forever via GigaOM

Sarandos also made it clear that he doesn’t just want to steal away big blockbusters from the likes of HBO and Starz. Throughout the conversation, he explained that Netflix aims much higher: it wants to change television forever. Asked about how TV will look like in five years, Sarandos replied: “It’s gonna look nothing like we’re seeing today.” Ratings don’t matter. Come February, Netflix is going to launch two original TV shows, and chances are that millions will tune in to watch the new season of Arrested Development alone.  But don’t expect Netflix to brag about it. Sarandos made it clear that he won’t release any numbers, no matter how good they are. “It’s a really irrelevant number,” for a subscription TV service, he argued, because it doesn’t have to sell large simultaneous audiences to advertisers.

SONY

All Sony connected TVs to get Ensequence tech in 2013 to serve up contextual content via Engadget

Not getting your fill of connected TV action with contextual content and ads appearing alongside your soaps? Your hunger could be satisfied by picking up a Sony-made television in 2013, as Hirai and Co. have inked a multi-year deal with the folks at Ensequence to bake software for such experiences into all of their connected TVs starting next year. Ensequence leverages the automatic content recognition tech inside Sony’s sets and provides a platform for content producers and advertisers to sling up everything from relevant coupons to trivia games on displays.

APPLE

Apple CEO Tim Cook: ‘Intense Interest’ in Improving TV via ABC News

In an interview with NBC’s Brian Williams Tim Cook has spoken a little bit more about the company’s TV plans — or at least implied that there are plans. “When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years,” Cook told Williams. “It’s an area of intense interest. I can’t say more than that.

INTERNATIONAL

Nielsen Study Notices Growth In Social TV via NPR

BANNON: Yeah. So this is definitely a global phenomenon. As you mentioned, you see it in the Middle East and Africa and we see it across Latin America, Asia and Europe as well. I think some of the reason that you see it in emerging regions especially is that mobile is emerging faster in developing regions. So I think you see that increase there.

Social & multi-screen TV Case Study: The X Factor Italy via MIP Blog

In recent months, Sky Italia launched a series of online extensions to further the audiences’ engagement and to extend The X Factor across multiple screens – web, TV, mobile – before, during and after airtimes…During the “Web Factor”, the hosts of the web format interact live with the participants backstage just moments before the live broadcast to anticipate the upcoming episode. During the “Xtra Factor”, they go on stage seconds after the show ends to collect first impressions from the judges…this also illustrate more broadly that online extensions of international formats such as The X Factor, have now become an inherent part of the TV programme

UK social TV trends revealed via Broadband TV News

18.7% of online traffic in the UK is now through devices other than PCs. This, according to Greg Dale, EVP International, comScore, puts the country in second place globally after Singapore.

Tsunami of social TV apps coming via SNL Blog

At the Digital TV Summit in London, Nicolas Bry, senior vice president of the innovation and marketing group at France Telecom Group’s Orange, kicked things off by telling the audience the role his company will have in this sea change. “While social TV might be about interacting, it is also about listening,” he said. “Listening to the social conversation.” Social TV is also about creating a social buzz, Bry said, and marketing and advertising companies can play an important role in creating such a buzz.

OPINION: Shhhh, I’m watching, voting, tweeting, and liking with my TV via Campaign

according to the most recent Nielsen Australian Online Consumer Report, approximately 60 per cent of Australians are multi-tasking with their computer, tablet and smartphone(s) whilst watching TV, and an increasing amount are using such devices to engage in social-media discussions and look up and download related content, products and services. Second-screen usage spikes during prime-time viewing hours.

Social TV network makes Asian debut via C21 Media

Asia-Pacific pay-TV channel distributor Multi Channels Asia has launched youth-skewing US network Havoc 247 across the region through a number of carriage deals…Havoc 247 uses live social media feeds from Facebook and Twitter to engage with its core demographic of 18-34 year-olds and claims to be the “first linear social TV channel to launch in the region.”



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