Social TV Week in Review: The True Value of Social TV? + Best Practices + Fan Power

The attention splitting, information overloading potential of a two-screen world has irked some and caused concern for others. This week in the press, other criticisms of Social TV popped up in a number of sources. Some have called into question the relevancy of social engagement in the world of time-shifted TV, but the most poignant criticism is that Social TV is being hyped to a disproportionate degree – with the implication that its true value is markedly less.

Tess Alps argues that the number of tweets related to a show pales in comparison to the number of actual viewers, but I would counter that the number of “actual viewers” is only an estimated figure extrapolated from a tiny subset of the population. The amount of actual tweets is, in some cases, much larger than that sample. If the data were magnified in a comparable way perhaps she would be more impressed.

Others, like venture capitalist Vinod Khosla, seem to think the exact opposite. If anything, they claim, Social TV is under-hyped.  Agency execs and networks [see below] are attempting to define best practices, while even fans are using new tools to their advantage. In the case of Fringe, organized fans are flexing their power in efforts to save the show.

Some of the other hot stories this week include: brands creating apps for Facebook’s Timeline; a new show, On the Map, leverages Facebook participation; Streampix is the new service from Comcast; Zap2it’s leading approach to online publishing; and interviews from Zeebox’s Anthony Rose and Jason Arv of Dish.

For all of that and more keep reading… Read the rest of this entry »