Social TV Week In Review: The News This Week!Posted: August 5, 2012 | |
On the rare occasion I cannot write my own content touching on the best social TV news of the week, I leave you with the primary sources: the general news, the Olympics, and news items from Netflix, HBO, Hulu, Google, Apple, Twitter + Apps and other innovations. Enjoy!
Video Bridges the Gap Between TV and Online Advertising via Huff Post
In addition with the rise of homes connecting their TV’s to the Internet, the TV screen and PC screen are becoming indistinguishable. This trend excites digital marketers with the expansion of their creative budgets. The possibilities are endless. Video content from TV advertising can now be shown in many more places in online advertising
Nielsen Sued for Billions Over Allegedly Manipulated TV Ratings via Hollywood Reporter
DTV says that Nielsen’s officers have been “recklessly disregarding” their responsibilities to laws and their customers and that the cost-cutting measures have been one of the main reasons behind manipulated TV viewership data. “The primary reason that data could be so easily manipulated in India was due to the persistent refusal of Nielsen and Kantar to provide adequate funds for TAM to increase its sample size and invest in the systems/quality/security procedures,” says the lawsuit.
The End of Cable TV? How Everyone Will Watch Television In The Future via Read Write Web
…the result will be a fundamentally changed cable industry – one that will have to be far more transparent and flexible in order to keep its customers from defecting to new Internet-based options. If and when the general public figures out that it now has real alternatives, Locket says, “the cable companies are in trouble.”… OTT devices vary in form, but they share the function of bringing in video content over existing Internet connections through service providers like Hulu, Amazon Instant Video, and Netflix… Suddenly, the cable companies are pushing back at bundling demands from content producers… The real potential for OTT may come if it can combine the full-screen ad experience of traditional television with the targeted marketing promised by OTT technologies…Far from a challenge to cable TV, the second-screen could actually help save it. Cable TV providers could use the second screen to enhance viewing of primary video content and deliver even more targeted advertising – helping to offset income lost from the decline of bundling.
Television’s Growing Pains in the New Millennium via Screen Harmony
If traditional TV networks want their brands to survive, they must meet these viewers in the context of their lifestyle, in an accessible, personalized and mobilized way, without breaching the rules of engagement for acceptable contact practices from brands on mobile/social channels.
The Future of TV via SAP
The lines between video-conference, IP calls and TV will blur. Just like news got democratized, TV content will also get democratized…
Online advertising, and paid search advertising in particular, has been held up as the ideal for marketing because of its measurability and the level of tracking it offers. Conversely, offline advertising is inherently difficult to track… The first additional metric smart TVs will be able to offer brands is the ability to track when a consumer actually interacts with their advert rather than just registering it.
NBC announced Wednesday that it has passed the $1 billion mark in ad revenue and digital revenue rose with it. Lazarus told me six or seven percent of that is from digital…Lazarus calls it proof that advertisers not only want linear on broadcast and cable, but also online and mobile. The bulk of that is from desktop or laptop; mobile continues to be the least monetized, he added…Lazarus explained: “There are a certain number of fans who want the immediacy of watching it live. Since most of it will have to be authenticated or verified, it brings value to our cable and satellite partners.”… “All the research we’ve seen and all the trends in the industry show that putting things more out there leads to greater and wider interest.” He expects the live streams to lead to more buzz and energy for primetime, not detract from it.
TV AND SOCIAL MEDIA ARE GOING TO LEARN A LOT FROM NBC’S OLYMPICS via When Media Collide
On Saturday night, NBC had killer ratings, despite everyone knowing that Lochte beat Phelps…The Olympics are an intense demonstration of what’s become a fact of life: we get our news from Twitter.
For marketers, this Olympics is a social media event via Indianapolis Star
During the London Games, “we are going to see the use of social media surpass any sporting event in history,” says Bob Liodice, CEO of the Association of National Advertisers…Two years ago, Olympic sponsor Procter & Gamble figures roughly 10 percent of the total Winter Games ad impressions that it left in the minds of consumers were from social media… [This year] Social media will account for roughly half its impressions…There were 100 million Facebook users in the 2008 Summer Games, vs. 900 million this go-round, and roughly 6 million Twitter followers during the last Summer Games, vs. about 500 million today.
Don’t tweet if you want TV, London fans told via Reuters
An explosion in the use of mobile phones to access the Internet and take and send photos and video has made London 2012 the first true “social media Games”, but also put pressure on the networks… Mobile operators and infrastructure companies had said they expected to be able to meet the extra demand.
London Is The iPad Olympics via MediaPost
This is the iPad Olympics… IPads were first introduced in April 2010, about a month after the last Olympics in Vancouver… it would be hard to overlook the impact iPads will have in boosting NBCOlympics.com streams.… IPads also look to accelerate use of second-screen opportunities.
Is NBC botching its coverage of the London Olympics? via The Week
It’s easy to see why they’d want to air big events during primetime, when most viewers are home and NBC can charge a premium for advertising. But why not also broadcast big events when they actually happen? Major sporting events are always televised live. People want to watch important match-ups on television in real time, not online where footage is prone to “freeze, skip, pixelate, or buffer excessively.” ”Olympic viewers have a new reason to complain, and the means to do it”
Last week’s London 2012’s opening ceremony provoked more tweets than the entire 2008 Games, while Facebook’s 900 million users — more than the total population of Europe — shared photos and comments about the event.
Adams was highly critical of the network’s coverage, saying that viewers are being forced to “suffer some of the most invasive advertising in the history of television,” and that NBC has decided to “blithely ignore the advent of the internet era.”
Why #NBCFail is #Doomed via Digiday
The other thing you need to watch video online is an Internet connection. But guess who owns all the best Internet connections? Your MVPDs. They also own most of the Internet connections, thanks to the double- and triple-play packages they sell. So right off the bat, they can make it expensive for you to cut the cord by charging you more for an Internet connection than for an Internet + TV connection.
According to NBC research president Alan Wurtzel, 28 million people have visited NBCOlympics.com since Friday’s Opening Ceremony, marking an 8 percent increase versus the analogous period four years ago. Thus far NBC has served up 64 million total video streams, which translates to a 182 percent improvement from the first five days of the Beijing Olympics. Per comScore data, 45 percent of the streams, or 29 million, were live… Per Nielsen IAG data, spots that air in the Olympics enjoy a 96 percent higher message recall and a 67 percent brand recall.
How AT&T Integrated Olympic Results Into Its Ads So Darn Fast via Fast Co. Create
AT&T is bringing some innovation into its advertising with a campaign that integrates the record-breaking and award-winning performances of Team USA athletes into a series of spots created by BBDO New York that are scheduled to air the day after the events.
The iTV Doctor Is In! Second Screens and the Olympics, Ch. 1 via InteractiveTV Today
ACR is dead (or dying). And not surprisingly this is confirmed by my operator friends who are getting ready to release API’s that allow a “handshake” between the set-top box and the handheld device.
Thank Netflix: Home Entertainment biz is growing again via paidContent
U.S. home entertainment industry is up 1.4 percent through the first six months of the year. The digital side of the business generated $2.4 billion during this period, according to the DEG, a 78 percent uptick. Leading the way has been subscription video on demand, which the group says has spiked in revenue by 430 percent for the first six months to $1.1 billion.
HBO Ignores Internet Geniuses, Sells More HBO via AllThingsD
We all agree that it would be awesome if HBO would let us subscribe to the pay-TV service without paying for TV, via the Web. And many of us agree that HBO will eventually do that, one day. Maybe. For now, though, the only way you can get HBO is if you already get some kind of pay-TV service. And that model seems to be working just fine.
Why Hulu Plus’ appearance on Apple TV is a big deal via LostRemote
Hulu Plus is now available on the Apple TV brining the online video network’s library of TV content, originals and movies to anyone with the $99 Apple device.
Hulu Plus deal speaks to future of Apple TV via USA Today
CEO Tim Cook is clearly looking to make Apple TV the destination for premium content without a cable subscription, even if that means opening the door to more competition for Apple’s iTunes. This announcement is a big deal, in that it’s the first time ad-supported TV content is available through the Apple TV box.
Google Signs Rovi Patent Deal for TV Program Guides via AllThingsD
Google has signed a patent deal with Rovi that will let the search giant use Rovi’s electronic TV guides for several years. A Rovi press release says the licenses cover “set-top boxes, as well as online and mobile platforms,” and that they’ll be put to use on the newly announced
Google Fiber pay TV service. via AllThingsD
But if you were hoping that Google was going to use its fiber project to reorder the TV landscape, you’re going to be disappointed. At least in this incarnation, Google is playing by the TV establishment’s rules… Money solves all sorts of problems, especially when it comes with a promise not to screw up the ecosystem that makes the cable guys fat and happy. Right now, Google’s willing to offer both.
Then, yesterday, we get Amazon Instant Video on the iPad. Amazon Prime members have wanted this for a long time, but it was an even bigger weed in Apple’s walled garden than Hulu Plus.
How can Twitter make a Web series interactive? via Futurescape
[Twitter] is now in talks with Hollywood producers, TV network executives and major brand advertisers about launching several original Web series via the social network. The commercial target for the series is to create new ad inventory, for both Promoted Tweet advertisements and product integration.
Social TV apps also may have a niche use for scheduling and programming of TV and Internet TV. It however, will not reinvent the TV experience since the vast majority of viewers won’t engage with the social TV apps… content on TV and social TV apps inherently have contradictory goals. Content is supposed to be entertaining, enthralling, and captivating…Social TV apps want to distract the viewer from the TV, basically circumventing all the goals of content on TV.
Viggle Announces developer platform to Enrich Second Screen Experiences via App Market TV
Applications built with the Viggle Platform Developer Kit can range from simple content experiences like video playlists, news headlines and photo slideshows to fully immersive games where users can interact and earn Viggle points.
Viggle has quietly become a significant competitor in the second-screen space. It announced today that it’s surpassed one million registered users in just over six months, “faster than any other TV check-in application.” Viggle says users spend an average of 86 minutes within the app per session.
One of our key goals is to implement “ambient computing,” where the user does not have to actively initiate any action and the computation happens in the background. The results are steadily streamed to the user. There are several features in the IntoNow app that are driven by this paradigm… the TV Sync system is continuously processing the TV closed captions from 100s of channels, in real-time, extracting meaningful entities (people, places, stock tickers, sports teams, Olympics athletes, etc.), cross-referencing them with news articles, tweets, and other content. It is identifying interesting content at the same time…CapIt delivers industry-first technology that gives people the ability to capture and caption “did you see that?” TV moments like a breaking news story, a red carpet dazzler or even a funny scene.
IntoNow 3.0 for iOS (no upgrade yet for the Android version) enhances the app’s TV companion experience in three key ways: TV / Music Sync, “CapIt” screengrabbing and finally Group Chat.
Ms. Mayer held a product review with the staff following her recent hiring as Yahoo CEO and urged them to release the update as soon as possible.
The result is a more comprehensive guide to what’s on television, who’s watching and what to tune into next… GetGlue hopes to streamline the fractured experience of jumping from app to app by bringing all of the major forms of second-screen activity into a single interface.
Magic Ruby offers innovative solutions for Social TV. Its mission is to unify the Social TV ecosystem so content owners, distributors and brands can monetize second screen viewership. Magic Ruby services include immersive second screen apps, infrastructure for app publishers, and a platform to serve targeted ads to second screen apps.
Using Youtoo’s break-through technology, viewers can upload videos from their computer or mobile device, becoming a part of the actual programming that is available to more than 15 million homes.
Social Media Makes a Mark on TV in Brazil via eMarketer
According to February data from IBOPE Nielsen Online, internet users in metropolitan areas of Brazil were joining the global trend of simultaneously using the internet while watching TV. Almost six in 10 internet users said that they accessed the internet while watching TV every day, while less than a tenth reported using the internet once a week or less while watching TV.