Social TV Week In Review – Changing the GamePosted: August 19, 2012 | |
Television is changing in front of our eyes. That might sound dramatic, but then again have you DVR’d something lately? Have you enjoyed Netflix, Hulu or HBO Go? Have you ever watched a program on your computer or tablet? If you can say yes to any of these things then you already know that TV has changed dramatically in only a few short years.
The pace of change is accelerating because new players outside of the traditional TV establishment are reconsidering what TV is and should be. There’s no better evidence of this then in the major stories of the past week, news concerning HuffPost Live, Apple TV and GetGlue to name a few.
HuffPost Live is a new video site that re-imagines how streamed content is watched, seeking to maximize viewer participation in the experience. The Huffington Post’s move is similar to that of Amazon, Google and Netflix in that it is taking full advantage of being able to create original content and release it through its own channels. HuffPost Live further dissolves the line between ‘online video’ and ‘TV’.
Apple TV already brings the web to TV, but apparently the company is in talks with cable operators to allow the device to act as a set top box for traditional TV as well. And if Apple can manage to negotiate the type of a la carte service consumers have come to know through iTunes, it will turn distribution on its head.
It’s not only big companies who are capable of shaking up the mammoth TV industry; small startups are playing a big role too. GetGlue is one of many ‘second screen’ services that satisfies viewers looking to supplement their TV watching experience with additional content and features. The app has just announced an update allowing it to be used as a social programming guide, recommending content based on big data from its 3 million users.
Weather it’s The Huffington Post rethinking the traditional TV station with streaming video and viewer participation at the forefront, Apple rethinking traditional distribution models, or GetGlue rethinking how viewers traditionally engage with TV, each company represents an outsider pushing change on traditional TV from a different direction.
For some seriously disrupting technology don’t miss the news about Social Cloud TV and Vobile below!
HuffPost Live, a streaming video network with a heavy emphasis on user participation via webcam, smartphone or tablet.
Huffington Post Begins an Online TV Channel via NY Times
The online channel is one of the most ambitious attempts yet to rethink what television should look and feel like when streamed over the Internet. Accordingly, a chat box took up the same amount of space as the live video, and a bright red button labeled “join this segment” let viewers sign up to participate through their own webcams.
10 Ways HuffPost Live is TV of the Future via Magnify Digital
HuffPost Live is accessible to anyone with an internet connection. No need for a TV. No need for cable service or TV antennas… It probably won’t last but for now, HuffPost Live is commercial-free. TV of the future doesn’t have to include advertising.
Apple doesn’t appear to have reached a deal with any cable operators. One obstacle may be the reluctance of operators to let Apple establish a foothold in the television business… At the time, Apple’s then CEO Steve Jobs was dismissive of the idea, believing working with cable operators was problematic because they didn’t have national reach—each served only defined geographic territories. Another issue: entertainment companies own most of the content, not the operators, according to two people familiar with the meetings.
Cable companies know that users are already buying Apple products like iPads and the Apple TV anyway, so why not build apps for devices that they already own, or may want to… The current generation of set-top boxes sucks, and they could most likely build a better user interface on an Apple device with an open SDK, and update and iterate on it more quickly than some legacy piece of shit from Cisco or Motorola.
Why an Apple TV Is Not an iPhone via All Things D
Apple TV won’t disrupt the TV industry. It will play by the TV industry’s rules… a TV box is not a phone, and that the parallels fall apart in some crucial places. The biggest difference: In the case of the phone business, Apple ended up revolutionizing the way handset manufacturers worked with the mobile carriers. With TV, if Apple really wants to re-order things, it will eventually have to negotiate with two different industries — the pipe guys and the content guys — who are both quite happy with the status quo.
While there’s nothing novel about the concept of using your own and friends’ viewing habits to find what’s on, GetGlue HD has integrated a whole series of sophisticated ways to make that work better.
GetGlue is itself transforming into a content guide… GetGlue HD launches today on the iPad in the US as a personalized calendar of viewing recommendations.
Until now, GetGlue has been largely focused on encouraging TV fanatics to check in to what they’re watching and share the experience with friends. The New York-based startup has struggled to find an audience interested its programming, despite attracting $12 million in support from top-notch investors at the start of the year… The new HD application consists of two main parts — the guide and the feed — to address content discovery on television and iPad screens.
Your Future TV Is Not About Tele-Vision via Fast Company
imagine what a hybrid of Apple’s tech and efforts like GetGlue, Shazam, and other interactive systems will be like when they’re more integrated into your 2017 smart TV. The big screen in your living room won’t be a one-way window into another world you can’t touch anymore. It’ll be a discovery engine, a way to learn facts, interact with the world, talk to people, find new and surprising content to absorb. Advertisers will love it, and companies like Nielsen–which largely has to guess all those stats about who watches which show at primetime nowadays–will be able to get accurate data
Cloud-based Social TV solution via The Second Scream
leaving your TV show midway because you had to leave your home will no longer happen as you will be able to ‘pull’ the programme on your TV screen onto your tablet and continue watching it seamlessly…Not only that but you’ll be able to discuss the show, whether you are on your personal tablet or smart phone, through a channel of your choice, be it video chat, voice or text…It has already attracted the attention of both local and international telecommunication giants who have expressed interest in integrating this technology into their existing cable networks as a market differentiator for cable television and mobile networks.
Scientists from Singapore’s Nanyang Technological University (NTU)’s School of Computer Engineering have unveiled “Social Cloud TV”, which is essentially a multiscreen mobile TV experience.
TVSync … uses your phone’s camera to figure out what you’re watching… Wang said that audio recognition can take anywhere from five to ten seconds to identify a TV program. TVSync on the other hand captures video and audio, which can bring that time down to two seconds
Clearly there are some big shifts going on regarding video and TV content on the web, most notably by Apple away from Google… If Apple is going to create a true platform out of Apple TV, as I believe it will, the advertising-driven business models of the broadcast networks and the subscription + advertising models of the cable companies will exist side-by-side—and compete head-to-head—with new models.
Boxfish wants to be that information engine for TV, letting viewers find out instantly what’s hot, and also alerting them when topics of interest come up… Boxfish started with the problem of finding out what’s on TV. To do so, it hooked up a satellite dish to a data center and began processing captioning information that was being broadcast along with the video streams… Boxfish has partnered with DirecTV and TiVo to enable users to change channels directly from the app. That’ll give it access to about 25 million compatible set-tops at launch, and it’s working on integration with a number of other cable, satellite, and telco companies to enable channel switching as well.
What Social TV Means for Marketers via Spin Sucks
According to the Nielsen research, social media is growing furiously as a driver of television programming…and it’s being influenced by what our friends and family are Facebooking and tweeting about.
Quantifying SocialTV Impact via Magic Ruby
We believe that content was, is, and will remain king, notwithstanding the new technologies that change the way we view it. So to be successful in this realm, second screen must please the king… We no longer need to convince customers that their viewers are second screening – they’re on board with it. They’re asking us to show them how it works within their business models.
The study showed that more than 40 percent of likely voters prefer to consume video content via sources such as computers, streaming devices, DVD and DVRs as opposed to live TV… nearly one-third of the voter population may not have seen the latest campaign TV ad messages
Mobile: Television’s new companion via Mobile Marketer
Old Navy, Sony, Pepsi, General Mills and Burger King are among the companies that have incorporated mobile into their television advertisements. By doing so, marketers are able to connect with users on a deeper level.
In order to funnel millions of messages a week into something valuable, the shows producers have turned to big data…According to one of the show’s producers, the amount of engagement and the number of responses from viewers is “completely unprecedented.”… As activity ramps up on Twitter while the show airs (tweet rates are highest during commercials and immediately after it ends, by the way), the team gets a sense of what topics are resonating with viewers and what themes they can expect in the nearly million responses that will follow.
Oohly: Buy Products Straight from Your TV via Think Big Partners
With Oohly, product placement may be a thing of the past. All product information is embedded in the TV show’s metadata. All you do is select a character and voila! You now have all the information that you’d get from a commercial (and more!). Except now, the viewers are in control!
Exclusive: CBS launches ‘Fall Previews’ with new social features via Lost Remote
This is a major statement from CBS telling their fans, followers and linear audiences as well that we will reward you, if you take the time to check out our new shows and get to know them better in time for the premiere.
In a way, social TV has become an umbrella philosophy or strategy for USA’s digital, social and mobile executions… We don’t want people to view something as an ad, we want people to view it as added content to their “White Collar” show experience
NBC Banks on Olympics as Springboard for New Shows via NY Times
Preston Beckman, the longtime research and scheduling executive first at NBC and then at Fox, has been a vocal skeptic of showcasing new shows during big-time events. “Good for them if they believe it’s going to create buzz for these shows,” Mr. Beckman said in a telephone interview. “I kind of doubt it.”… NBC expected to learn an enormous amount about the changing media behavior of consumers, which will affect the network’s decisions about its video business in both the near and long term. “One thing for sure,” he said, “it should change how we measure audiences.” He noted that the Nielsen measurement system was “half a century old” and not able to measure the kind of “portable viewing” that has gone on during the coverage from London.
People who knew the results were more likely to watch prime time
Was the London 2012 Olympics a Social Media Success? via International Business Times UK
While the Olympic Games is certain to have attracted new Twitter users, it seems like London 2012 didn’t experience the social media boom everyone was expecting. Less than one tweet per active user over the 16 days of competition is hardly a roaring success.
Social Media ‘big part of the decision’ to make ‘Anderson’ live via Lost Remote
For example, after we announced we will be having daily co-hosts, someone tweeted “Kirstie Alley would be great co-host” and then Kirstie Alley tweeted back – “I would be great.” So now we are reaching out to her. It’s just another way for our audience to feel a part of the show.
‘Shark Week’ at 25: Hooking social media via Realscreen
“We were more the beneficiaries of social media than we were necessarily programming it,” Miguel Monteverde, VP of digital at Discovery Channel, tells realscreen. “This is rare but there’s a cool factor to ‘Shark Week.’ People were bragging about watching ‘Shark Week.’ As they were posting in their status that they were watching ‘Shark Week,’ it became apparent that there’s a cache.”
Social TV: How Shark Week is Combining via Business 2 Community
This year, there’s Shark Week Plus–an addition to the Discovery Channel’s iPad app that automatically syncs content online to what you’re viewing offline.