Another week with plenty of articles forecasting the ‘death of TV’ and as many authors offering their impassioned ripostes. For all this talk of ‘death’, the must read stories of the week talk about ‘life’, or rather the ‘life of Web’. In the multiplatform magazine, Sparksheet, Aymar Jean Christian, an assistant professor of communication in the Media, Technology and Society program at Northwestern University writes, “Viewership for high-budget web shows is growing”. He is quick to temper that assessment by admitting, awareness is still low, but Daniel Leff, a partner at a technology-focused venture capital firm, raises awareness in an All Things D article that suggests, “DecaTV, Awesomeness TV, Machinima, Filmon and others are essentially growing up as Internet TV networks”.
For more news, including stories of Felix Baumgartner’s record breaking jump (8 million concurrent streams!) and an OpenSlate study finding the top 1,000 channels on YouTube already bring in $23,000 a month in revenue, please read on! Read the rest of this entry »
This week’s must read news items:
- Somrat Niyogi, founder of Miso, critiques the nascent social TV industry’s focus claiming, “We make it about the people in business, not a business for people” . Deriding the overextended focus of companion viewing services, he suggests companies concentrate on one value proposition and deliver it well.
- Chuck Parker, Chairman at Second Screen Society, offers a direct rebuttal. Parker turns to Apple as a prime example of how a company takes many diverse services (inherent in smart-phones) and condenses them into a singular, intuitive product.
- Jeff Schroer, co-founder of iBubblr, weighs in: “Strong content and the first-screen experience are still king. What consumers want are better ways to enjoy what they love. It really is that simple.”
- John Funge, cofounder and CEO of BrightContext talks about the “modern problem of “’real-time big data’”. He too calls for more differentiation and ‘ambition’ from second screen players.
- MarketsandMarkets projects social TV growth from $151.14 billion this year, to $256.44 billion by 2017.
- Nicholas Barr takes apart that projection line by line.
There’s much more happening in the news this week. As always, keep reading for all the latest stories! Read the rest of this entry »
Can TV go social without being ruined? asks The Next Web. What if Social TV Is Less Social Than We Think? questions All Things D. What about The Two Biggest Hurdles Social TV Still Needs to Overcome? Ad Age wonders. If you need convincing, try letting Simon Mainwaring explain Why social media is critical to the future of TV. Allow MediaPost to assure you that the Future Of TV Looks Bright Thanks To Social Media. And if you’re still not sold let Social Media Week help you count the 5 Ways Social Media Is Improving Television.
For these and other great stories, please keep reading! Read the rest of this entry »