News 12/30


11 Big Tech Trends You’ll See in 2013 via Mashable

In other words, the Second Screen has arrived, but the revolution awaits us. In 2013, brands, media companies and marketers are going to get far more aggressive and inventive when it comes to second-screen engagement…Meanwhile, a legion of second-screen engagement enablers like Shazam, Zeebox (both of which were on my panel), Viggle and GetGlue are lining up to help you connect big-screen consumption with small-screen activities.

Twelve Predictions for 2013 via Real Story Group

Much like video never killed the radio star, the internet hasn’t killed television – in fact it’s made TV another avenue for social media interaction. Interactive television will continue to proliferate, and MAM vendors will race to supply broadcasters and media distributors with multi-screen applications, content / program discovery apps, companion apps to particular shows, everywhere/anywhere sports access, and ways to see what your friends are watching via social network presence applications.

Who will win the war for eyeballs between TV and social media via Simon Mainwaring

Many people are wondering who will win the advertising war between TV and social media. It seems like TV is as popular as ever and yet so many people have their eyes glued to their Facebook, Twitter or Instagram accounts? Which has more impact on sales and customer engagement ? Where should you put your advertising dollars? The truth is that neither will win as they are very quickly merging to create what is called Social TV. So here are 3 keys ways that every small business owner can take advantage of Social TV to build their business: 1. Use product placement to allow customers to buy your products inside a program, webisode or branded content. 2. Leverage the cost efficiencies of digital content to make your own online program that features your products and services. 3. Create a social shopping experience that lets customers share what they bought with their own friends, family and colleagues.

Social TV Trends: How Consumers, Content Providers, Social Media and Technology Are Reshaping Marketing via SCHAWK

The big cable companies are finally providing open interfaces that allow users and third-party companies to interact with each other and the programming. This is a huge step toward the growth of social TV. Technology like Apple TV is hastening the time when we can control our entire TV experience through our internet devices.

3 Reasons to Embrace Video Marketing in 2013 via The Pulse Network

With smartphones now in the hands of more than half of US mobile subscribers, it’s easier than ever to capture, share and consume rich media content. Yet advertising effectiveness and consumer demand are just a starting point when it comes to examining why brands – especially B2B organizations looking to reach prospects at the top of the funnel – need to embrace video content.

DVR Use One Factor in Networks’ Low Ratings via The New York Times

The numbers tell the tale. With seven days of delayed viewing factored in, ABC is down 7 percent in the audience preferred by most advertisers, viewers between the ages of 18 and 49; CBS is down 18 percent; and Fox Broadcasting is down an eye-popping 26 percent. NBC is the only network bucking the trend, with its audience up 23 percent in that category…“We are definitely in a transition period,” said Paul Lee, president of ABC’s entertainment group, citing the heavy shift toward reliance on DVRs and video on demand to create personalized viewing schedules…The network programmers agree that they need to find shows that somehow stir instant interest, as well as ways to market those shows across the different platforms viewers use. “You’re suddenly playing three-dimensional scheduling of shows,” Mr. Lee said. “You have to match it with three-dimensional marketing.”

Digital Media Visionary Jon Miller’s ‘Doomsday Scenario’ For TV Advertising via Business Insider

Ross Levinsohn, investor and former CEO at Yahoo, also weighed in, speculating whether media producers would one day have Google or Yahoo manage their advertising options across all platforms and develop relationships with advertisers rather than the fragmented system that exists today.

Could TV Spoilers Improve The Viewing Experience For A Social Media-Driven Audience? via Scott Feinberg

TIME’s James Poniewozik explains it best: “Hearing a spoiler takes away the one-time-only discovery of a twist or an ending, and when that happens to you without your consent, it feels like a violation.” Yet, spoilers actually make me want to watch a show more than ever. If it’s a shocking twist, it’s almost too impossible to imagine — I have to see it to believe it. Read the rest of this entry »


Social TV Week In Review: December 2


Social TV Is Getting Down to Business via Ad Age

“No one wants to see a pop-up in the middle of their program they love saying ‘Buy this!'” he said. “The primary screen is not the way to drive the commerce.” Second-screen marketing represents “a way to augment the experience without impacting the experience.” American Express is dabbling in the space to see if it can associate itself with consumers making purchases based on what they see in their favorite TV programs, having signed deals in the last few weeks with both News Corp.’s Fox and Comcast’s NBC Universal…Advertisers “are looking for more interaction” when they do deals that tie them to specific programs, said Jean Rossi, president of News Corp.

American Express Interactive Channel Is Set to Reach 50 Million Homes via New York Times

American Express is taking another step toward the new world of television that is always on, making a deal with BrightLine for a yearlong campaign centered on an interactive branded channel…The branded channel is providing viewers content that includes video clips, offers, games and information about American Express cards and promotions like Small Business Saturday…American Express is among a growing number of giant marketers exploring the ins and outs of interactive television, which appeals to them because ads can be directed at an audience and the results — or lack thereof — measured.

Why the ‘Live Web’ is the new TV via Venture Beat

Is the Live Web bigger than TV?  Absolutely.  First off, the continued progression of TV Everywhere, whereby authenticated subscribers to cable or satellite services have access to their cable video content on most connected devices, is going to result in TV becoming a virtual subset of the Live Web.  This will happen within the next two years…Understanding the Live Web would allows publishers to create digital prime time for their content, create an outlet for content that can’t find a place in their traditional programming wheel, and create a direct and recurring connection with their users instead of leaving the discovery of their content to search.

Somebody Needs To Tell Notre Dame That There’s No ROI On Twitter! via Barry Cunningham

And then it popped up. Right there on Twitter, for all of us wannabe leprechaun’s to see. Someone, maybe Notre Dame, maybe a vendor, but someone with their wits about them somehow owned the top of Twitter and featured Notre Dame gear…While Kirk Herbstreit and Brent Musberger were readying their post-game analysis, somebody was already on it preparing to take millions of dollars of orders. That is the power of #socialtv. That is the power of real-time marketing. That is realizing a serious ROI on Twitter…People are spending tens of thousands if not hundreds of thousands of dollars on commercials and completely missing the boat on how a simple social media campaign executed in real-time can reap some serious benefits. Both in actual cash and affinity.

Introducing My Revolutionary Social-Media Startup, SocialSocializing via Ad Age [SATIRE]

Well, my killer team and I are hard at work tweaking the interface, and we don’t want to reveal too much quite yet, but basically SocialSocializing, as we’ve named our product, will re-revolutionize the social-media revolution in a revolutionary new fashion that re-engages consumer engagement engagingly. And we’re dong it by getting back to basics.

My next big thing via Fabrizio Capobianco

The iPad mini is the perfect companion to your TV. It is the remote control of the future. At $329, Apple is going to sell a boatloads of them this Christmas…88% of iPad owners use it in front of the TV. People in the US spend almost five hours a day watching TV (ouch 😉 It is still our favorite pastime, by far. All of a sudden, it is possible to talk with your friends, who are watching TV at the same time. It is called Social TV. Read the rest of this entry »