2013 is the year social TV takes off via CNN Money
Sports, in fact, leads all other categories in social TV interactions. Trendrr just released an analysis of social interactions across Twitter, Facebook (FB), Viggle and other platforms. Of all TV-show related interactions, sports led with 31%, followed by reality TV with 17%.
Expect to see broadcasters offering more opportunities for viewers to interact with and influence live programming via the second screen, and expect to see more collaboration between Twitter and broadcasters. Media planners will start to cherry-pick TV spots for their social impact as much as for their reach.
9 predictions for social TV in 2013 via Lost Remote
Mobile will devour the desktop, and media companies are beginning to awaken to the vast implications of such a consumption shift…This will be a year in which media companies double and triple down on their mobile investments and frantically beef up their mobile development teams. It will be a year in which forward-thinking news organizations pivot to a “mobile first” approach.
Mobile Predictions for 2013 via Ad Age
The mobile-app economy is growing exponentially, with wireless-industry trade association CTIA predicting it will generate nearly $50 billion in revenue by 2016. This growth coincides with time spent on mobile devices, and in 2013, that number may approach time spent watching TV. Time spent on mobile applications increased 35% in 2012 — to 127 minutes a day from 94 minutes a day — while time spent watching TV remained flat at 168 minutes, according to mobile-data company Flurry. If these trends continue, mobile apps will eclipse TV in 2013, and adoption rates suggest they may.
Is TV’s Social Future in Widgets or Second Screens? via Digitalgist
Twitter, Facebook, and Instagram are powerful forces that are only increasing in societal relevance. But, getting the average person to clamor for a combined social media and live TV experience on his 42″ flat screen is an Empire State Building sized hurdle to overcome. I think content providers have a much greater chance to succeed in this area than hardware manufacturers.
Television makers, networks and movie studios are embracing the tablet and developing original content and software to drive audience interaction and new advertising revenue after initially dismissing mobile devices as a distraction.
as traditional TV networks spend money and use technology to “drive viewers” to programs, the old model says that is good for advertisers. Unfortunately for advertisers…viewer ad avoidance is at an all-time high. Now, there is great excitement among TV networks that “second screen” activity may recapture some lost viewer attention. Once again, however, viewer attention to the program is talked about much more than viewer attention to advertising.
Cuban expressed his skepticism about discrete second screen apps for social TV, which he proclaimed essentially “dead”. His reasoning was the passive, lean-back nature of watching a show, which means consumers only want to put forth so much effort. Perusing Twitter and Facebook on a mobile device while watching a show is about as much effort as a standard consumer is willing to do on the second screen. Read the rest of this entry »