News 1/13Posted: January 22, 2013
2013 is the year social TV takes off via CNN Money
Sports, in fact, leads all other categories in social TV interactions. Trendrr just released an analysis of social interactions across Twitter, Facebook (FB), Viggle and other platforms. Of all TV-show related interactions, sports led with 31%, followed by reality TV with 17%.
Expect to see broadcasters offering more opportunities for viewers to interact with and influence live programming via the second screen, and expect to see more collaboration between Twitter and broadcasters. Media planners will start to cherry-pick TV spots for their social impact as much as for their reach.
9 predictions for social TV in 2013 via Lost Remote
Mobile will devour the desktop, and media companies are beginning to awaken to the vast implications of such a consumption shift…This will be a year in which media companies double and triple down on their mobile investments and frantically beef up their mobile development teams. It will be a year in which forward-thinking news organizations pivot to a “mobile first” approach.
Mobile Predictions for 2013 via Ad Age
The mobile-app economy is growing exponentially, with wireless-industry trade association CTIA predicting it will generate nearly $50 billion in revenue by 2016. This growth coincides with time spent on mobile devices, and in 2013, that number may approach time spent watching TV. Time spent on mobile applications increased 35% in 2012 — to 127 minutes a day from 94 minutes a day — while time spent watching TV remained flat at 168 minutes, according to mobile-data company Flurry. If these trends continue, mobile apps will eclipse TV in 2013, and adoption rates suggest they may.
Is TV’s Social Future in Widgets or Second Screens? via Digitalgist
Twitter, Facebook, and Instagram are powerful forces that are only increasing in societal relevance. But, getting the average person to clamor for a combined social media and live TV experience on his 42″ flat screen is an Empire State Building sized hurdle to overcome. I think content providers have a much greater chance to succeed in this area than hardware manufacturers.
Television makers, networks and movie studios are embracing the tablet and developing original content and software to drive audience interaction and new advertising revenue after initially dismissing mobile devices as a distraction.
as traditional TV networks spend money and use technology to “drive viewers” to programs, the old model says that is good for advertisers. Unfortunately for advertisers…viewer ad avoidance is at an all-time high. Now, there is great excitement among TV networks that “second screen” activity may recapture some lost viewer attention. Once again, however, viewer attention to the program is talked about much more than viewer attention to advertising.
Cuban expressed his skepticism about discrete second screen apps for social TV, which he proclaimed essentially “dead”. His reasoning was the passive, lean-back nature of watching a show, which means consumers only want to put forth so much effort. Perusing Twitter and Facebook on a mobile device while watching a show is about as much effort as a standard consumer is willing to do on the second screen.
How TV Apps Are Changing the Way We Watch TV via Cable TV
In addition to the brilliant shows we love, the characters and story lines we’re addicted to, technological developments have given TV an entirely new dimension. It’s called Social TV, and the effects are viral. Ynon Kreiz, CEO of the Endemol Group1, told a packed crowd at the Digital Life Design (DLD) conference in January 2011: “Everyone says that social television will be big. I think it’s not going to be big — it’s going to be huge.”
Social Media for TV Needs to be Designed Specifically for TV via Streaming Media
For many companies, social media is the de facto solution for driving user engagement and increasing brand awareness. The same can be said for TV content companies. Facebook, Twitter, and Instagram—to name a few—seem to be everywhere, including on TVs. But to what extent does social media make sense for the TV experience?… relying solely on networks like Twitter to drive engagement is a strategy that should be approached cautiously. And porting social media apps to larger TV screens—when users cannot interact with the networks while watching TV —can safely be avoided. Companion apps, on the other hand, might make more sense.
5 Social TV Truths via Digiday
Social TV drives tune-in, including live tune-in…A recent TV Guide study showed that 17 percent of respondents started to watch a show because of a social impression, while 31 percent said they have continued to watch TV because of one.
As Sales Slip, TV Makers Strain for the Next Sensation via New York Times
“The hardware is no longer what’s driving the future,” said James L. McQuivey, an analyst for Forrester Research. “The hardware is kind of boring.”… For example, dozens of tablets are on the market, but Apple and Amazon lead the pack because of the impressive apps and digital content available for their devices, he said…“The television has always been the center of the entertainment of the home,” Mr. Stinziano said. “Now it will be the center of a connected home.”
Will Social TV mix with PR & Marketing? via Cision Blog
Since Twitter is allegedly reaching out to TV execs to see how the platform can integrate with the TV experience, you no longer can focus on providing appropriate content for solely a TV audience; you now have to consider how you can help TV staff integrate the experience. If you help them, the chances are they will be more likely to help you. Don’t just pitch an expert; offer the TV audience a 30-minute Q&A slot with your expert on Twitter and create a unique hashtag for the event, as well.
Twitter has released a twenty-page booklet for advertisers on trends in television viewing and Twitter use in the UK. The Twitter TV Book (registration required) is rich with data gathered by Twitter as well as its analytics and advertising partners…of the more than 10 million active UK Twitter users, 60 percent use Twitter while watching television, and a full 40 percent of Twitter traffic during peak time is about television.
You Don’t Have to Chuck Your DVR in the Bin If You Are Addicted to the Social TV via Huffington Post
However, ARKTAN, a Silicon Valley technology upstart, which has pioneered the social streaming technology, which enables the Social TV, has seen the writings on the wall and has come up with innovative solutions which allow social streaming to integrate with the DVR technology, which they call Social DVR. If you are excited and want to know when this technology will be available to you, the website of Univision, is powered by both Social Streams and Social DVR, is live from October 2012.
TV LIVES ON
Old Media’s Stalwarts Persevered in 2012 via NY Times
Eventually we may be right — the sky will fall and the business will collapse — but for the time being, the sky over traditional media is blue and it’s raining green… Viacom, which has had serious ratings trouble with MTV and Nickelodeon, still managed to be up 16.1 percent on the year. We keep hearing how traditional networks are getting clobbered, but Viacom’s sibling, CBS, was up a whopping 40.2 percent… And the worries about insurgent threats from tech-oriented players like Netflix, Amazon and Apple turned out to be overstated. Those digital enterprises were supposed to be trouncing media companies; not only is that not happening, but they are writing checks to buy content. New players have opened windows to sell content without cannibalizing the retransmission and affiliate fees that have turned into a gold mine for media companies.
content companies (who own the shows and the channels) and cable companies (who own the infrastructure that transports the shows and channels to your TV box) — had a smashing year in 2012. Many of them outperformed the newer and nimbler companies, such as Apple, Netflix, and Google, that are supposedly destined to displace them. They owe much of their success to the very thing that was supposed to kill them — the Internet… To understand why the Internet hasn’t destroyed cable, ask yourself: Where do you get your Internet? It’s probably from the same people selling you TV… While cable has made Internet a second business, content companies have treated the Internet as a second window. Even as they demand more money from cable operators for the right to carry their channels to households, media companies have also made a killing selling their shows to companies like Amazon, Netflix, Hulu, and Apple… Les Moonves, CEO of CBS and a mega-goliath in his own right, is correct: Everything that was supposed to be bad for the TV business has turned out to be good for the TV business.
In spite of a soft economy, with about 14.5 million unemployed Americans and 8.2 million under-employed, people are still holding onto paid television, and actually consuming more video than ever before. Netflix has crossed over 30 million subscribers in the U.S., Hulu is approaching three million, but only 2.65 million people in the country “cut the cord” from traditional paid TV service…Americans are still spending about 33 hours a week watching traditional TV (that’s 4.5 hours a day!), compared to 27 minutes a week of streaming video…an App that replaces broadcast television is like saying Yelp should replace Taco Bell.
The Las Vegas gathering a must-make stop for marketing chiefs who want to get their hands on the devices that are quickly changing the lives of consumers.
Five Trends Marketers Need to Watch at CES via Ad Age
If the TVs are in one corner and mobile devices in another, as has been the case in years past, it will completely go against how consumers are interacting with devices and media. Look for savvier product manufacturers to show how devices really fit into people’s lives.
CES: Second-Screen Apps Central to Multiplatform Efforts via Broadcasting & Cable
Executives from a number of major programmers and studios stressed the growing importance of second-screen applications and experiences for their multiplatform strategies during various Digital Hollywood sessions at CES… “I would say the biggest shift in the last two years is that the [second-screen] experience used to be layered on to the program as an aftereffect,” said David Anderson, senior VP and head of digital at Shine America. “But now when we go into a network pitching a show, we go in there with components that might be a creative fit…We view them as part of show.”… “The big challenge for us is how do we pay for it?” said Beth Clearfield, senior VP of digital and media and business development at BBC Worldwide… Early on, a number of companies had developed second-screen apps for individual shows, but a number of executives said that they expected those efforts to be increasingly done on a network level.
Market experts disagree, saying manufacturers’ moves to co-opt mobile device activity are out of sync with consumer behavior. Many add little value, they say, and will prove an ill-fated attempt to redirect attention back to the “first screen.”… it’s not clear that viewers want their wall-mounted TVs to do the same things their handheld devices do… “People don’t have that kind of interactive relationship with their TV,” said Greg Stuart, global CEO of the Mobile Marketing Association, an industry trade group. “The TV on the wall is a family device. It’s a multi-user device. If I want to share something, its going to be with a personal device, and that’s going to be my tablet or my mobile.”
Everyone is scared of what will happen if Apple launches an iTV because it will give them a virtual monopoly on all consumer screens (smartphones, laptops, tablets, and televisions). So naturally we’re going to see a lot of Smart TVs as everyone attempts to predict what Apple’s going to do, and then try to get there first…We expect to see a lot of new TVs at CES that come with better UIs and advanced content integration. No one has perfected Internet video streaming to a TV set just yet, but everyone is going to try at CES. Some will use Google TV to bring better features to their flatscreen, while others will home-brew their own solution.
The consensus was that social applications and experiences don’t work on the actual television set, despite their prevalence on smart TVs. Secondly, all of the panelists believe that social TV is still in its infancy, or rather its “first or second inning,” as Wolf said.
SHOWS & NETWORKS
5 TV Shows Using the Power of the 2nd Screen for Social Engagement via Convince and Convert
Twitter is the medium of choice because its fast paced environment lends itself better to television. The main advantage of Twitter for television, specifically, is that it allows television producers and advertisers to get instantaneous feedback about their programming.
The show’s massive following in the States has spurred a bevy of promotions and product tie-ins that tap into fans’ desires to experience the period fashion and sprawling estate. Here’s a sampling of categories:
CBS to Offer Second-Screen Features for Super Bowl XLVII Stream via Broadcasting & Cable
For CBS’ live stream of Super Bowl XLVII, the network will be offering a variety of additional second-screen features, including alternative camera angles, a live stream of the Pepsi Super Bowl XLVII Halftime Show featuring BeyoncÃ© and immediate access to the Super Bowl commercials as they are broadcast on CBS.
‘CBS Connect’ Second-Screen iPad App Launches For All CBS Programming via TV by the Numbers
CBS television programming is getting even more social with today’s launch of the CBS Connect app for Apple’s iPad. The app offers the same rich social features as CBS.com’s CBS Connect social hub, which aggregates Twitter and Facebook conversations across CBS daytime, primetime and late night shows, allowing fans to chat live with other viewers and CBS stars. The CBS Connect app also brings fans synced second-screen experiences for some of CBS Television’s leading dramas including, CSI: CRIME SCENE INVESTIGATION, Hawaii Five-0, and NCIS: LOS ANGELES, with more shows to be added.
‘Hawaii Five-0′ plot to be determined by Twitter vote via The Verge
The plot of an upcoming episode of the popular police procedural Hawaii Five-0 will be determined by a vote on Twitter and the CBS website, according to an announcement from the broadcaster.
As Glenn Beck put it in his announcement of the new tech on his show Tuesday evening, viewers will be able to watch the show normally on one screen and on another can “experiment with the show itself.” “This isn’t just where you can pick from the shots, pick from the cameras,” Beck said. “I want you to be more than the cameraman.” “It will allow you to watch the show as if you were in the studio.”
People who pick up a free cupcake can enter to win the year’s supply of cupcakes by posting a photo of their cupcake on Instagram or Twitter using hashtag #1600Cupcakes… “For those who don’t live near a Sprinkles bakery we created a virtual cupcake so everyone could enjoy and share with their friends and have the chance to win Sprinkles cupcakes for a year,” Sharon Allen, senior vice president of marketing strategy, tells Mashable.
US cable TV network Bravo today announced that it is launching its first connected TV app. It will be available across several platforms, including Samsung Smart TV and Blu-ray Players, Yahoo Widgets and Google TV. According to Bravo, it was designed as a complement to Bravo programming, and will let fans explore content related to their favorite shows.
Syfy Lures Dodge With Defiance via Adweek
NBCUniversal has invested some $100 million in the hybrid game/TV series, and Dodge has become a major part of the plan, with the company’s resurrection of the Dart as the linchpin in the client integration…Syfy network president Dave Howe called the venture “true transmedia.” It’s not a video game with a TV series spinoff or a TV series with a tie-in game…And Dodge is glad to be in on the ground floor even though a big chunk of its investment won’t be measurable in Nielsen GRPs. “We’ll monitor the ratings and social engagement, all the typical measures, but primarily we want to impact a youthful, interactive audience,”
Second Screen Boosts USA Network Viewing via Net News Check
The show’s viewership increased 10% and 99% of the show’s fan base on Facebook said they tuned in to watch the premiere live or the next day. Additionally, 5% of the people who played the murder mystery on their desktop or tablet had never been exposed to the show before, but decided to start watching… Now everyone from content owners to technologists to TV service providers are trying to leverage and monetize the trend. There are challenges, however. For starters, there isn’t a universal second screen application that viewers can download on their smartphone or tablet.
HBO today has won a battle in the over-the-top content wars. The pay-TV giant has inked a deal with Universal Pictures that extends Universal Pictures’ and Focus Features’ films appearing on HBO’s TV, online and mobile platforms in the U.S. for the next decade… The deal shows just how closely HBO is competing with Netflix these days, in particular with a multi-screen strategy.
HBO’s GIRLS Gets It with Promos as Genius as @LenaDunham via 360i Blog
Besides killin’ it on Tumblr with What Should We Call Girls (a What Should We Call Me spin-off), and in social in almost every which way (Twitter, Instagram, the list goes on…), three of their recent digital promotions blew me away, and I wanted to dive a little deeper into what it was about them that got me (as a fan of both digital and the show) beyond excited… One common thread with all three promotions is that they tie digital to the real world.
In May, Netflix will release all 14 episodes at once, instead of one at a time. Some fans will binge through all 14 in a day or two. Others will spread them out over several weeks and savor each episode. If you think times zones were a challenge for social TV spoilers, Arrested Development could be a nightmare.
So transmedia development, production and implementation techniques are helping to invigorate the broadcast model by keeping broadcast relevant in a world where communication has become pervasive, a world where we are no longer dependent on a handful of TV channels to amuse us. Story can now almost literally flow around us, immersing us, and connecting with us whether or not we are in front of a television.
Official Oscar App Adds Android, Facebook Ballots via Mashable
Before the Oscars, users can check the app to find out the latest Oscar news, watch interviews with insiders and access Oscar trivia. Users can also browse past winners, past red carpet fashions and famous Oscar video clips. On Feb. 24 — Oscar Sunday — the app turns into a second screen companion with the Oscar.com Backstage Pass. The Backstage Pass will let users access over a dozen live cameras placed throughout the Red Carpet and inside the Dolby Theatre. Fans can also access the press room and see interviews with stars after they win.
Never fear, the second screen is here, with Twitter bringing a bevy of stars onboard to “officially” tweet all the behind the scenes goodness from the Golden Globes. Names like Julia Louis-Dreyfus (@officialJLD) and David Spade (@davidspade) will be tweeting from the red carpet, the banquet hall, the kitchen, maybe even the bathroom.
Paramount Star Trek app enables second-screen experiences during Super Bowl via Mobile Marketer
The latest “Star Trek” movie is getting its own mobile application months before the film will be released, complete with features such as location-based services, special offers and a second-screen viewing experience during the upcoming Super Bowl game.
Connected TVs Reach One in Four Homes via eMarketer
Usage of connected TVs in US households was up by more than 25% last year, eMarketer estimates, and will continue to be taken up by Americans at double-digit rates through at least 2016. By the end of this year, eMarketer expects 35.1 million US households will have at least one television connected to the internet, and at least one person in the household using the internet through that TV set on a monthly basis.
NBC paid nearly $1.2 billion for the rights to cover the 2012 London Olympics. While that sum seems exorbitant, Trendrr‘s Second Annual Year End Stats Report proves that it was worth every penny. According to the report, NBC was the most engaging network in 2012. Minus all sports and special-programming, though, Fox would have taken the title.
Exploring the Consumer Media Universe via Nielsen Wire
According to Nielsen’s new U.S. Consumer Usage Report 2012, nearly 120 million people within television homes own four or more TV sets, and 16 percent of television homes own a tablet. Smartphone owners officially make up the majority of mobile subscribers, as 56 percent owned a smartphone as of Q3 2012. Additionally, the number of social media users continues to increase across all platforms as consumers use social networking as a vehicle to navigate the ever-expanding media universe.
A new study reveals that social-network conversations about a television show can increase viewership. “How Chatter Matters in TV Viewing,” Nielsen research conducted for the cable industry association CTAM, shows a powerful connection between Facebook posts and TV viewing. About 49% of women surveyed (and 43% of men) said they began watching a show because their Facebook friends were taking about it on the social network. Twitter conversations prompted more men (16%) to start tuning in than women (14%).
Consumers Want Content on Their Smart TV, Not Social Networking via Best Techie
new research coming out of NPD has found that consumers want more access to online video services like HBO Go and other content, instead of “smart” features like social networking access on their TVs.
We didn’t need a report to tell us this, but NPD provided one just the same. The report finds fewer than 15 percent of smart-TV owners are listening to music, surfing the internet or shopping on their TVs… But the bottom line is that smart TVs typically have baffling interfaces that make the act of simply finding and watching your favorite stuff more difficult, not less.
In its core TV business, though, Tsuga pointed out that consumers today want more than just beautiful displays for their TVs. They are also looking out for easy access to content, a simple, intuitive UI, and the ability to connect to friends and social media contacts, he said. To meet these demands, Panasonic developed a TV UI that relies on facial recognition tech to pull up the user’s home page, and this would include the person’s favorite content such as pictures and movies and his online social circle, the president revealed.
Panasonic Lets You Edit Photos on TV with Touch Pen via Mashable
Panasonic today showed off a new vision of the second screen, introducing new ways your phone or tablet can interact with what you’re watching on TV… Last year Panasonic released Swipe and Share, a way to relay content from smartphone to TV and back; now it’s launching version 2.0 of that software. Whereas before you could send content like a photo to your TV via a smartphone or tablet app, now you can interact with that content via the TV… anasonic’s 2013 smart TVs will also integrate YouTube’s new second-screen experience, which lets you queue up YouTube videos for watching on TV as well as control the playback, all from your phone.
Samsung, Panasonic take on social TV at CES via The Washington Post
But the latest talk from the Consumer Electronics Show promises to push social TV way beyond apps, building social media into program plotlines, ad sales and even TV interfaces… Samsung’s latest line of smart TVs, for instance, places social media on par with live TV and video on demand… Panasonic CEO Kazuhiro Tsugo also announced a new “social media user interface” at his company’s preview press conference
Univision is rolling out its TV Everywhere service, UVideos, as an app on smart TVs and connected devices (e.g., Internet-enabled Blu-ray players) manufactured by electronics giant Samsung. The company has similar existing agreements with Xbox and Kindle. UVideos is also available on compatible iOS and Android devices… Hispanics in the United States are disproportionately inclined to use smartphones, tablets and other connected devices, and every Spanish-language network is pushing its digital bells and whistles first.
This application serves as a “second screen” — it’s most useful when you’re in front of the TV, and essentially replaces your standard remote control with a social media-enabled content-rich touchscreen experience. That means full Twitter and Facebook integration, with sidebars to outline what your friends or contacts are watching at that very moment, so you don’t end up feeling left out when your office’s favorite show is discussed at the water cooler the next day.
there are two things that stand out with Dish’s app, and they have a lot to do with what Dish brings to the table in the second screen space: First, Dish doesn’t have to rely on automated content recognition to find out what’s on TV, simply because Dish already knows what you’re watching… Secondly, Dish is making some good use of third-party providers for some of the media and social smarts used in the app.
By collecting real-time data through set-top boxes, Dish may eventually develop a new way for the industry to sell advertisements, Warren Schlichting, Dish’s senior VP of media sales and analytics, said in an interview… Giving advertisers live data on what customers are watching at any moment could let Dish auction off commercials and have them inserted seconds before they air. The results would provide more specific and accurate audience information in an era when more people are skipping commercials, Mr. Schlichting said. Dish might also be able to charge higher rates for shows that prove surprisingly popular.
Cox Goes All-In With Second-Screen App Strategy via MediaPost
Cox Communications announced in Las Vegas a major upcoming upgrade to its smartphone and tablet app that will include live TV streaming, personal content recommendations based on individual viewer profiles and extensive remote control capabilities… Up to eight users in a household can get personalized content recommendations based on their own viewing history and stated preferences. Cox says it is the only app from a multichannel service provider to leverage user profiles and history for personalized content discovery.
For the past year or so, Intel has also quietly been working on a top-secret set-top box that could not only be better than what Apple, Google, and even Microsoft offer today, but also kill the cable industry as we know it. This set-top box, said by industry insiders to be available to a limited beta of customers in March, will offer cable channels delivered “over the top” to televisions anywhere there is an Internet connection regardless of provider. (Microsoft Mediaroom, for example, requires AT&T’s service, and Xbox has limited offerings for Comcast and FiOS customers). For the first time, consumers will be able to subscribe to content per channel, unlike bundled cable services, and you may also be able to subscribe per show as well… Intel has made it clear to Hollywood they are serious about this product and dedicated to its longevity. Intel is also prepared to invest heavily in making it a success. In contrast, Apple, Google, and Microsoft have always viewed Hollywood as something of a hobby.
ConnecTV, one of the companies looking to facilitate second-screen opportunities, has an arrangement allowing station groups to sell what amounts to interactive advertising in local markets…ConnecTV is billing the service as a TV advertising network. It will sell ads, along with nine large station groups, including Belo, Hearst and Gannett, covering 250 network affiliates. ConnecTV was founded in 2010 with funding from station owners.
we’re getting closer to the day that people can watch whatever they want, anywhere they want, on any device they want. It hasn’t happened yet, of course. But the day is getting nearer…Q4 was the best quarter in Roku’s history, he says; within the next few weeks they will surpass 5 million boxes sold; in 2012, Roku customers streamed a billion hours of video…At CES, Roku is announcing several moves to bring the service further into the mainstream – and to make the Roku a more attractive alternative to the conventional cable/satellite set-top box…This will be the first time TWC TV is available for streaming on a consumer device connected to a television…The Roku chief concedes that the market in which he operates is getting increasingly competitive – but he sees that as a positive sign. “The big picture is that TV is moving to the Internet,” he says in an interview. “All TV eventually is going to over the Internet.” Today, he notes, most of that comes through gaming consoles.
Despite protests from media companies, Internet television provider Aereo is expanding into more cities with new products, fueled by a $38 million financing round… Aereo, which has only offered service in its home base of New York, said today that it will use some of the capital to bring its unique model to 22 more cities.
Inside YouTube’s Plan to Dominate Your TV via Mashable
But that’s an attitude YouTube is desparate to change — and TV makers are eager to help them out. A number of sets launching at CES 2013 this week in Las Vegas — including sets from Bang & Olufsen, LG, Panasonic and Sony — offer the video service’s recently launched “send to TV” feature…But that’s an attitude YouTube is desparate to change — and TV makers are eager to help them out. A number of sets launching at CES 2013 this week in Las Vegas — including sets from Bang & Olufsen, LG, Panasonic and Sony — offer the video service’s recently launched “send to TV” feature.
Netflix: You Can’t Always Get What You Want via Superhype
If the ultimate measure of a brand is what you do, not what you say, then Netflix is underperforming seriously. The company brags that “Netflix members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen” and that members have can “instantly watch unlimited movies and TV shows streaming over the Internet.” But in reality, members have access to a very limited streaming inventory a problem exacerbated by the newly announced HBO/Universal Pictures agreement that will box out Netflix for the next decade. And recent high-profile service outages have made a mockery of the promise of “anytime, anywhere” viewing
“It takes the average person eight minutes to find something to watch when they sit down,” says BuddyTV CEO Andy Liu. “You end up watching Karate Kid 3 — with commercials — and in SD. It’s what we call ‘sub-optimal.’” NextGuide and BuddyTV aim to help you find something to watch in less than twenty seconds, which is quite possible, since the apps bring in customized content from services you’re subscribed to like cable, Hulu Plus, Amazon Instant Video, and Netflix… The goal is to tear down the boundaries between TV and other kinds of video entertainment, since after all, when you sit down in front of the TV you’re really just looking to be entertained.
Those of you waiting for the tie-up of second-screen apps GetGlue and Viggle — Giggle? — to close will have to wait just a little bit longer. The merger of the companies, which was announced in November, has yet to close thanks to expected additional financing for Viggle which hasn’t come through.
Social TV app Zeebox received a lot of attention last year as it rolled out across the US, Australia and Ireland, and yet until now it’s only been useful if you’re watching a show at the time it’s being transmitted. A new deal with media data company Gracenote may change that, as it’s set to equip the app with the ability to automatically detect the show you’re watching. This opens Zeebox up for use by ‘cordcutters’ and others who watch timeshifted TV.
Social television app Zeebox has been downloaded more than one million times in the United States over the last three months, adding some weight to its claim of being the market leader in delivering additional content to a second screen.