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About Social TV News:
Social TV News is a weekly post of must read articles pertaining to Social TV and new media. Each post offers a comprehensive list of links prefaced by the most important narrative. All of the opinions expressed are the author’s own. Thank you for reading Social TV News. Please feel free to leave your comments.
About David Ho:
David is Director of Client Insights & Communications at social television measurement service, Trendrr.TV. He is author of Trendrr.TV’s industry leading white papers and regular features in industry publications including Mashable, Ad Age and Cynopsis Media among others. In addition to his lead research role, David handles Trendrr.TV’s client services and communications. He writes his own blog covering digital media news and also writes for the Advertising Research Foundation where he is a committed member of the Young Pros. Prior to joining the Trendrr.TV team he worked as an audience analyst for a major broadcast network in Argentina.