Posted: October 14, 2012 | |
This week’s must read news items:
- Somrat Niyogi, founder of Miso, critiques the nascent social TV industry’s focus claiming, “We make it about the people in business, not a business for people” . Deriding the overextended focus of companion viewing services, he suggests companies concentrate on one value proposition and deliver it well.
- Chuck Parker, Chairman at Second Screen Society, offers a direct rebuttal. Parker turns to Apple as a prime example of how a company takes many diverse services (inherent in smart-phones) and condenses them into a singular, intuitive product.
- Jeff Schroer, co-founder of iBubblr, weighs in: “Strong content and the first-screen experience are still king. What consumers want are better ways to enjoy what they love. It really is that simple.”
- John Funge, cofounder and CEO of BrightContext talks about the “modern problem of “’real-time big data’”. He too calls for more differentiation and ‘ambition’ from second screen players.
- MarketsandMarkets projects social TV growth from $151.14 billion this year, to $256.44 billion by 2017.
- Nicholas Barr takes apart that projection line by line.
There’s much more happening in the news this week. As always, keep reading for all the latest stories! Read the rest of this entry »